Management Graduates' Attitudes to Green Technology Integration and AI Tools for Sustainable Business Practices

Authors

DOI:

https://doi.org/10.56059/jl4d.v13i1.2023

Keywords:

green technology integration, sustainability, AI tools, sustainable business, management education

Abstract

Sustainable development ensures global progress without compromising future generations' opportunities. UN Sustainable Development Goals aim to integrate Green Technology and AI applications among business and management professionals. This descriptive study examines management graduates' attitudes toward sustainability, Green-Technology Integration (GTI), and institutional support for AI in education to foster sustainable business practices. The study is based on the intelligent Socio-Technical Systems (iSTS) framework. A structured questionnaire collected responses from 389 management students in Kerala, India via stratified participation. The data was coded, anonymised and analysed statistically. Findings highlight the role of curriculum design, faculty expertise, and institutional initiatives in shaping sustainability awareness. Significant correlations exist between graduates’ perceptions of GTI (mean = 4.14), sustainability in education, AI’s role, institutional support, and curriculum support (r = 0.651, p < 0.01), emphasising AI’s role in sustainability education. The study advocates for AI-driven training and courses to enhance graduates' eco-friendly innovation capabilities, offering insights for academic leaders, policymakers, researchers and environmental advocates.

Author Biographies

Genimon Vadakkemulanjanal Joseph, Vimal Jyothi Institute of Management and Research

Dr Genimon Vadakkemulanjanal Joseph is a professor, academician, researcher and institution builder in Engineering and Management. He has 20 years of association with professional institutions and has published Scopus/WoS indexed researches related to educational technology, AI supported education transformation, sustainability, etc. His domain subjects are Human Resource Management, Financial Derivatives, Insurance and Risk Management, Training, Management Concepts and Learning, etc. He serves as the reviewer for the leading Scopus/WoS indexed journals. He has been actively involved in organisation building, recruitment and staffing functions, strategy formulation, advertisement and branding of institutions, ERP solutions, and technology implementation. Email: jinuachan@vjim.ac.in (https://orcid.org/0000-0001-6115-1097)

Dawn Jose, XIME, Kochi

Dr Dawn Jose is a specialist in Management Studies, with a focus on Marketing from MG, University, India. He has 15 years of experience in university teaching. His research focuses on social media marketing, consumer behaviour, social commerce and emerging technologies. He has published and presented papers at various conferences and currently teaches at XIME-Kochi as the Assistant Professor of Management studies. Email: dawnjose@xime.org (https://orcid.org/0009-0006-9934-7160)

Jith Rajan, LEAD Institute of Management, Palakkad

Dr Jith Rajan, a faculty member at LEAD College of Management, has published in ABDC-listed and Scopus journals, contributed book chapters, and presented papers at national and international conferences. He also serves as a distinguished FDP resource person, with expertise in marketing, consumer behavior, and automation's impact on the industry. Email: jith@lead.ac.in (https://orcid.org/0009-0008-0047-2266)

Sujata Shankaran, FIMS, Kozhikode

Dr Sujata Shankaran holds MCom, MBA and PhD degrees and is a UGC-NET in Management and Commerce, with 20 years of teaching experience. He is Deputy Director, Head of Academics, Placement at FIMS, with publications in Abhigyaan, Professional Banker, International Journal Research Explorer, and Marketing Mastermind. He presented at the 6th PAN-IIM Conference IIM-Bengaluru & Mgt Doctoral Colloquium at IIT Kharagpur. Email: sujatafims11@gmail.com (https://orcid.org/0009-0002-7898-4196)

Divya Vijay, Rajagiri Business School, Kochi

Divya Vijay, a research scholar in Marketing at Rajagiri Business School, researches women's entrepreneurship. She holds an MBA in Finance and Marketing and has successfully managed a home-based business. Formerly with HLL Lifecare and Mettler Toledo, her work was accepted at ICBT, Jordan. Her research interests include women’s entrepreneurship and sustainability. Email: divya_vijay@rediffmail.com (https://orcid.org/0009-0007-2533-7311)

V. Navya, Chinmaya Institute of Technology, Mayyil, Kannur

Dr V. Navya is a seasoned management consultant and academician with 20 years of experience. She is HOD at Chinmaya Institute of Technology, with expertise in finance, counselling, and entrepreneurship. A researcher and trainer, she actively contributes through publications, academic panels, and institutional development initiatives. Email: navya@chintech.ac.in (https://orcid.org/0009-0000-6266-6615)

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Published

2026-03-11

How to Cite

Vadakkemulanjanal Joseph, G., Jose, D., Rajan, J., Shankaran, S., Vijay, D., & Navya, V. (2026). Management Graduates’ Attitudes to Green Technology Integration and AI Tools for Sustainable Business Practices. Journal of Learning for Development, 13(1), 81–95. https://doi.org/10.56059/jl4d.v13i1.2023

Issue

Vol. 13 No. 1 (2026): ISSUE 1

Section

Research Articles

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Copyright (c) 2026 Genimon Vadakkemulanjanal Joseph, Dawn Jose, Jith Rajan, Sujata Shankaran, Divya Vijay, V. Navya

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Received 2025-04-16
Accepted 2026-01-19
Published 2026-03-11